Moultrie is a legacy brand trusted by hunters, landowners, and outdoor professionals across the country. As their product family expanded – combining cellular trail cameras, smart feeders, and a robust mobile platform – they needed a design and messaging system that could scale with their technology and speak across a wider audience.

A&E Design partnered with Moultrie as a strategic creative arm, developing a full suite of branded content across Amazon, email, web, social, and tradeshow environments. Beyond visual consistency, our work focused on shaping the story: not just what the products do, but what they mean for the people who rely on them.

From AI-powered Smart Tags and real-time photo delivery to customizable feed schedules and activity tracking, we translated data-heavy specs into clear, compelling benefits. The language is direct, the tone is grounded, and the visuals function like good field tools – quick to understand and easy to follow. Every element works together to reduce friction, build trust, and make the experience feel intuitive from first use through full season.

We helped expand Moultrie’s narrative reach by deepening what the brand stands for. The storytelling reflects more than function. It speaks to pride, independence, and a shared identity rooted in the land. It resonates with hunters, ranchers, and landowners who don’t just use the tools, but feel a sense of belonging in the culture they represent.

With visuals and messaging created in sync, the result is a unified – and amplified – brand experience that performs across platforms, delivers real-world value, and earns loyalty at every touchpoint.