BLACKSHEEP, formerly Modulus, is a systems engineering firm specializing in innovative building solutions. Seeking to redefine themselves, they approached A&E Design to leverage their creative and strategic expertise for a transformative rebrand.

A&E Design began with an in-depth discovery process to clarify BLACKSHEEP’s market position, differentiators, and opportunities. Known for disrupting industry norms, BLACKSHEEP prides itself on delivering the right solutions for its clients – not just following trends. From these insights, A&E Design crafted a cohesive new brand with clear, impactful language, logos, colors, and fonts. The brand strategy articulates BLACKSHEEP’s core purpose and key messages, while the new visual identity builds on this foundation with designs inspired by the golden ratio. These visuals create structured balance and elegant proportion that is disrupted by dynamic geometric elements to express BLACKSHEEP’s edgy approach.

Together, the strategy and visual elements form a unified representation of the firm’s innovative spirit. This rebrand strategically realigns BLACKSHEEP, amplifying its market presence and celebrating its unique approach. With A&E Design’s creative expertise, BLACKSHEEP is positioned to lead the way in systems engineering, continuing to innovate and serve a growing client base with bold, tailored solutions.