Revelry
Your neighborhood eatery.
Revelry
Branding
Revelry stepped into the downtown Bozeman restaurant scene with a vision for good food and an inviting environment. This would be a place for locals and visitors to gather and celebrate in the city’s bustling, walkable shopping district. Our team stepped in to build a brand from the ground up that reflects the values of the visionaries behind it. Starting with the naming process, into logo development, and an overall aesthetic, we guided the future of the eatery’s brand.
Revelry
Your
neighborhood eatery.
Branding
Revelry stepped into the downtown Bozeman restaurant scene with a vision for good food and an inviting environment. This would be a place for locals and visitors to gather and celebrate in the city’s bustling, walkable shopping district. Our team stepped in to build a brand from the ground up that reflects the values of the visionaries behind it. Starting with the naming process, into logo development, and an overall aesthetic, we guided the future of the eatery’s brand.
A brand built on its lively nature and passion for food.
NAMING
A top-of-mind name
Throughout the naming process, our team explored a variety of names to find one that embodies the vision. A perfect name would help the new restaurant attract attention in downtown Bozeman, Montana, making it a neighborhood staple.
TAGLINE
Cheers to good food
Revelry’s tagline encapsulates its mission in one concise sentence and expresses its celebratory nature.
LOGO
Meet Bandit
Inspired by folk illustrations, “Bandit” is Revelry’s playful and energetic mascot. He brings life to the brand with a dynamic visual identity.
VOICE
Welcome,
one and all
Revelry’s voice is approachable, lively, celebratory, and inclusive. The restaurant unites people with locally-made food to foster community and make unforgettable memories.
A playful pattern reinforces Revelry’s energy and approachability.
PATTERN
Let it grow
The pattern for Revelry combines Bandit with open, natural greenery that is reminiscent of the lush Montana landscape.
A carefully curated menu that features local Montana ingredients.
Print Collateral
The dining experience
Revelry prides itself on its carefully selected food and drinks. Combining all of the brand elements, the menu invites guests to explore all that the restaurant has to offer.
A combination of brand elements lead the customer into an inviting space.
Signage
First impressions
Playful graphic touches featuring Bandit and the brand’s floral illustrations are highlighted in exterior signage. These welcome restaurant-goers and guide them further into the den to revel together.
