Grō Speech, a respected Bozeman speech pathology and therapy center, sought a rebrand to better reflect its mission and values. The challenge was to create a new message and visual identity that would resonate with both the Bozeman community and the internal team, emphasizing the center’s core purpose and fostering empowerment and confidence.

A&E Design embarked on a comprehensive discovery process to understand the essence of Grō Speech, which guided the creation of a distinct brand. The new brand mark subtly combines a speech bubble with a reference to the uvula, symbolizing a loud and confident voice. The tagline “Find Your Voice” was introduced to emphasize the mission of empowering individuals through speech therapy. Vibrant colors and dynamic iconography complement the brand mark, creating a welcoming, supportive experience across physical, digital, and print materials. Every element reinforces Grō’s commitment to nurturing patient confidence, from logos and signage to colors and iconography.

The rebranding effort resulted in a revitalized identity that clearly conveys Grō’s purpose, inspiring hope and confidence in clients and serving as a north star for the organization. This comprehensive rebranding has solidified Grō’s status as Bozeman’s premier speech pathology center.