Preserve Montana
Protecting Montana’s heritage today, for tomorrow.
Preserve
Montana
Branding
We helped Preserve Montana convey its mission of preserving the heritage, land, and places of Montana through an insightful new brand identity. Our team’s purpose was to restore the former Montana Preservation Alliance’s brand into something that will be present long into the future. With a new name, tagline, and bold identity to match, the organization can build its legacy on a stronger foundation.
Preserve Montana
Protecting Montana’s heritage today, for tomorrow.
Branding
We helped Preserve Montana convey its mission of preserving the heritage, land, and places of Montana through an insightful new brand identity. Our team’s purpose was to restore the former Montana Preservation Alliance’s brand into something that will be present long into the future. With a new name, tagline, and bold identity to match, the organization can build its legacy on a stronger foundation.
Streamlining a name to reflect a mission
and the passion for achieving it.
NAMING
Simple and memorable
Early on in the process, we identified a need to change the name “Montana Preservation Alliance” to “Preserve Montana.” This more concisely reflects its mission, purpose, and passion in a way that will resonate with supporters.
TAGLINE
A clear direction
Preserve Montana’s mission is no easy feat, but its tagline didn’t have to be complicated. Our team took the brand’s goal and turned it into an impactful statement.
LOGO
Field Work
Our insight during the logo process was to create an identity that addressed their current struggles to help people easily identify: ‘who they are and what they do’ and to breathe new life into their mark. The big idea was to become approachable and have an adaptable mark that encompassed all that they do.
ICONS
Heritage, Land, and Places
A primary design goal was to create a mark that served as more than a logo. We strived to design a logo that created a system. The landscape elements of the logo break out into icons representing the three pillars of Preserve Montana, Heritage, Land, and Places.
COLORS
Naturally vibrant
Bright and bold, the colors we chose for Preserve Montana are directly inspired by the beauty of Montana’s landscapes.
Engaging online visitors in Montana history with a modern website.
WEBSITE
Montana heritage, global reach
As a nonprofit, Preserve Montana depends on volunteerism and philanthropy. We made it easy for users everywhere to support their mission with a seamless digital brand experience and effortless site navigation.
This timeless identity, similar to historic preservation,
is more about the future than the past.
