SkinCare MT is a medical center committed to providing the best dermatological care to patients in Bozeman, Montana. They came to us with an old and tired brand that held them back from realizing their full potential. We helped them reinvigorate and modernize their brand, aligning the center’s visual identity to their values of approachability and inclusiveness.
Our graphics and branding teams collaborated to reinvent this skincare brand for broad appeal and position the company for growth. The first step was giving them a new name that didn’t intimidate their audience with the word “cancer” in it. Then, we created a new logo, tagline, brand voice, and inviting interior space. The fresh concept of simplicity and openness makes this brand adaptable and scalable in the digital and physical realms.