Heritage Missoula
Bringing history to the forefront with a modern brand execution.
Heritage
Missoula
Branding
Heritage Missoula came to us with the task of creating a brand identity that translates what they do to the communities they work with. The program is all about preserving the spirit of place, promoting community, and fostering civic pride in Missoula, Montana. Its brand needed to reflect these distinctive qualities, and our team created an identity and tagline to communicate this important purpose.
Heritage Missoula
Bringing history
to the forefront
with a modern
brand execution.
Branding
the task of creating a brand identity that translates what they do to the communities they work with. The program is all about preserving the spirit of place, promoting community, and fostering civic pride in Missoula, Montana. Its brand needed to reflect these distinctive qualities, and our team created an identity and tagline to communicate this important purpose.
A brand that preserves the spirit
of place, promotes community, and fosters civic pride.
LOGO
Humanistic Approach
We designed the Heritage Montana logo with a prominent focus on history and modern touches that feel timeless. Familiar and recognizable, this mark lends itself to a humanistic approach, while an abstract icon resembles Missoula’s scenic features.
TAGLINE
Land, People, and History
The tagline had to reflect Heritage Missoula’s purpose and celebrate the program’s identity. “Honoring our legacy” aligns with the idea of uniting a community and a mission focused on land, people, and history.
VOICE
Doors wide open
is a testament to openness and approachability.
VOICE
Doors wide open
Since the program is driven by community involvement, its voice is a testament to openness and approachability.
LOGO / MARKS
A mark on Missoula
Our team created three alternative marks to allow maximum flexibility among Heritage Missoula’s diverse community engagement efforts. This family of images — logo, seal, and geotag — are visually recognizable as the brand, no matter where they appear.
Uniting people in celebration of history and its role in creating a better future.
