SkinCare MT
A brand dedicated to providing dermatology for all.
SkinCare MT
Branding | Interiors
SkinCare MT is a medical center committed to providing the best dermatological care to patients in Bozeman, Montana. They came to us with an old and tired brand that held them back from realizing their full potential. We helped them reinvigorate and modernize their brand, aligning the center’s visual identity to their values of approachability and inclusiveness.
Our graphics and branding teams collaborated to reinvent this skincare brand for broad appeal and position the company for growth. The first step was giving them a new name that didn’t intimidate their audience with the word “cancer” in it. Then, we created a new logo, tagline, brand voice, and inviting interior space. The fresh concept of simplicity and openness makes this brand adaptable and scalable in the digital and physical realms.
SkinCare MT
A brand dedicated to providing dermatology for all.
Branding | Interiors
SkinCare MT is a medical center committed to providing the best dermatological care to patients in Bozeman, Montana. They came to us with an old and tired brand that held them back from realizing their full potential. We helped them reinvigorate and modernize their brand, aligning the center’s visual identity to their values of approachability and inclusiveness.
Our graphics and branding teams collaborated to reinvent this skincare brand for broad appeal and position the company for growth. The first step was giving them a new name that didn’t intimidate their audience with the word “cancer” in it. Then, we created a new logo, tagline, brand voice, and inviting interior space. The fresh concept of simplicity and openness makes this brand adaptable and scalable in the digital and physical realms.
Replacing a scary name and creating an approachable brand that reflects “dermatology for all.”
NAMING
Banishing ‘cancer’
Changing its name from Montana Skin Cancer and Dermatology Center was an important step for SkinCare MT. The new name humanizes the brand and makes it more approachable.
TAGLINE
Making human connections
Throughout the process, we sought to establish an inclusive voice that is empathetic and identifiable. The tagline “dermatology for you” speaks directly to each patient.
LOGO
The face of a brand
The new SkinCare MT logo calls attention to the positive name change and elevates the brand to be easily recognizable, modern, and amiable.
COLORS
Skin-inspired color scheme
This unique color palette is inspired by different skin tones and natural hues. This palette evokes a sense of calm, ties the brand together, and sets it apart from competitors.
Friendly faces represent the diverse SkinCare MT customers and the brand’s devotion to inclusivity.
ART DIRECTION
Values in focus
Teaming up with a local photographer, we carefully directed the capture of assorted welcoming faces. Every individual pictured reflects the brand’s values and dedication to each person they help.
Rich earth tones and soft textures make the brand come to life in printed collateral.
PRINT COLLATERAL
A hands on experience
These distinctive marketing elements were built with approachability and ease of use in mind. Custom materials make interactions special and speak directly to the consumer.
Building an expandable digital platform to reach customers everywhere.
WEBSITE
Brand without boundaries
A sleek design that adapts for mobile users is a seamless extension of the SkinCare MT brand. We helped the center remain accessible to patients online by launching a digital presence that reflects their new identity.
Wayfinding and signage comfortably lead visitors through the refreshed interior.
SIGNAGE
Customizing the space
Displays reflect the personalized identity we created for this dermatological center. Harmonious shapes and materials immerse visitors in the brand and help them easily navigate the building.
