In a saturated market of preservation non-profits, Preserve Montana sought to revitalize their brand and find clarity in articulating their programs and the impact they create. The old name, Montana Preservation Alliance, and an outdated logo didn’t effectively convey their work in protecting Montana’s history, landscapes, and culture. Additionally, the name sounded similar to other non-profits in the preservation space, causing confusion. They needed a distinctive new name, a fresh logo, and a clear, compelling message.

A&E Design tackled this challenge with an action-oriented name, a visual system to organize around, and a cohesive visual identity. The new logo features shapes and colors inspired by Montana’s beauty, creating an integrated system for categorizing their programs. This versatile logo can be used as a whole or as individual icons representing different aspects of Preserve Montana’s work. A full suite of branding materials provides professional touchpoints that blend a classic and contemporary look, reinforcing organizational values.

With a new name, revitalized visual identity, and user-friendly brand guide, Preserve Montana is empowered to stand out in the crowd and continue to provide preservation and learning opportunities to the state of Montana.