Cult Creamery had a vision for an elusive, edgy, and experimental ice cream shop that would create a clandestine buzz through word of mouth, like a speakeasy. They needed help bringing that vision to life.

A&E Design developed a comprehensive yet streamlined brand visual package, blending urban punk graphics with playful elements. Drippy ice cream “monsters” bring a fun, recognizable personality, while bright pink and yellow icons pop off a black backdrop to add texture. Playful yet gritty, the brand invites ice cream lovers into a cool, underground world where each scoop is an adventure. It pops up in unexpected places—from restaurant menus to alleyways—challenging those in the know to hunt for hidden treats.

Working within a tight timeline and modest budget, A&E Design delivered a user-friendly package that included packaging design, social media templates, and a comprehensive brand visuals guide. Cult Creamery now boasts a strong visual identity and bold brand that captures its underground ice cream experience, making it easy to create memorable customer moments and stand out in the market.