Move Better—Move More (MB-MM) encourages wellness and recovery through a movement-based program focusing on improved mobility. MB-MM faced the challenges of bringing this ambitious concept to market without a clear brand position to articulate it.

Through a collaborative visioning process, A&E Design helped sharpen the brand’s focus to ensure clear communication with users. The team incorporated advanced UI/UX app designs and educational video content, working in collaboration with Everfit App and Pertuit Consulting, to enhance user engagement and learning experiences. The brand identity utilizes color psychology to leverage a pallet that conveys calmness and strength, supported by soft serif fonts to convey the communicative human nature of the program. A strong commitment to inclusivity is expressed through diverse representations in brand photography, creating a welcoming experience across a wide range of physical needs.

A&E Design developed an approachable, educational brand experience that aligns with MB-MM’s commitment to demystifying the science and benefits of proper movement, making it accessible and understandable to a wide audience.