KRIVONEN Structural Engineers
Empowering a lasting brand with strong solutions.
KRIVONEN
Structural Engineers
Branding
Krivonen is a Montana-based firm whose structural engineering work supports more than 10,000 projects throughout the Northwest. Our team performed a brand audit to explore and understand how Krivonen’s former brand resonated with its audience and positioned the firm among competitors. With this information guiding our process, we helped Krivonen strengthen its market position by developing a distinct identity and improving the brand experience.
KRIVONEN Structural Engineers
Empowering a lasting brand with strong solutions.
Branding
Krivonen is a Montana-based firm whose structural engineering work supports more than 10,000 projects throughout the Northwest. Our team performed a brand audit to explore and understand how Krivonen’s former brand resonated with its audience and positioned the firm among competitors. With this information guiding our process, we helped Krivonen strengthen its market position by developing a distinct identity and improving the brand experience.
We recrafted a business name to reflect its relevant expertise.
NAMING
Engineering a new name
While the Krivonen name is unique and relevant to the industry, we recommended modifying it slightly from “Structural Consultants” to “Structural Engineers.” This small change emphasizes the firm’s expertise in a simple and clear way for prospective clients.
TAGLINE
Defining values
During a deep dive into who Krivonen is and strives to be, we worked together to define the brand’s individual voice, tone, and attributes. From this exercise came a new brand statement that highlights Krivonen’s commitment to quality work: “Strong Solutions.”
LOGO
Mark with a mission
Krivonen’s new logo is representative of the structure and strength it provides as a service. Through every step of our design process, we worked to exemplify Krivonen’s mission and build a solid mark that symbolizes their vision going forward.
COLORS
Global tones
The color palette we chose for Krivonen is comprised of rich, earthy hues. These tones convey the brand’s strong attributes, reflect the industry it serves, and lend themselves to a variety of uses throughout print and digital collateral.
Branded collateral increases trust and spreads awareness.
MARKETING COLLATERAL
Enlisting brand ambassadors
We wanted to engage Krivonen’s staff, clients, and community partners as ambassadors for the refreshed brand. By creating print collateral and wearable branded gear, these stakeholders become active participants in expanding the brand’s reach.
Building a strong digital presence to deliver results.
WEBSITE
A web structure that works
By translating the reinvented Krivonen brand online, our team helped to direct search traffic to the firm’s website. Enhancing the user experience for visitors to the site also converts customers, growing the client base for the business.
Environmental graphics immerse clients in the brand promise.
SIGNAGE
A brand's handshake
Krivonen prides itself on building strong relationships with clients as much as delivering strength in its built structures. Signage offers an effective branded greeting to potential and existing clients from the moment they enter the door.
